# [BRAND]

> Fictional example. Domain: acme-corp.com. Replace every [BRACKET].
> This file is a brief for an engine reading you cold. It is PUBLIC and will be
> reproduced verbatim by anything that reads it: everything below must already
> be published on the site. See SKILL.md §2 for the rule behind each section.
> Delete these quoted lines before shipping.

[2-3 sentences: what you do, for whom, where. This is the paragraph an engine
will paraphrase when asked "what is [BRAND]". Same wording as the Organization
description in your @graph — one entity, one story.]

## Core pages

Annotation beats link. A bare list is worthless — say what each page answers.

- [Homepage](https://acme-corp.com/): what [BRAND] does and who it is for.
- [Pricing](https://acme-corp.com/pricing/): the three tiers, what each includes.
- [How it works](https://acme-corp.com/how-it-works/): the process, step by step.
- [FAQ](https://acme-corp.com/faq/): the full Q/A set — canonical source.
- [About](https://acme-corp.com/about/): who runs this, credentials, bio.

## Service taxonomy

Numbered, stable names. This hands the engine your vocabulary.

1. [Category A] — [one line: what it is]
2. [Category B] — [one line]
3. [Category C] — [one line]

## Methodology

How you work, in steps. Answers "how does [BRAND] do it".

1. [Step 1 — what happens, what the client gets]
2. [Step 2]
3. [Step 3]

## Proof

Third-party and verifiable only. Facts, dated.

- [Award / press mention], [source], [date]
- [Documented outcome with a number and its source], [date]

## Differentiators

3-5 claims, each falsifiable. No superlatives.

- [Claim with a number a reader could check]
- [Claim a competitor could not truthfully copy]
- [Claim tied to a published page]

## Never include here

Vendor stack · internal pricing logic · personal email · private booking links ·
unpublished client names · anything not already public on the site.
