# Category-Specific Writing Guides

## E-commerce

Focus on product heroism — the product must look premium, desirable, and real.

- Extreme detail on materials: "matte glass bottle with polished gold pump top"
- Miniature/tilt-shift aesthetics work well for storytelling
- Studio lighting: soft diffused, clean backgrounds, no distracting shadows
- Include lifestyle context or "in-use" scenarios
- Parameterize product name, color, tagline as `{argument}` variables

Reference cases: Case 151 (skincare diorama), Case 144 (luxury watch), Case 169 (chocolate campaign)

## Ad Creative

Bold, cinematic, brand-forward compositions.

- Heavy use of dramatic lighting (rim lights, colored gels, reflections)
- Brand elements integrated into the scene (logo, typography, packaging)
- Hero product with complementary environmental storytelling
- "Wet ground" reflections and glossy surfaces for premium feel
- Often use isometric or low-angle perspectives for monumentality

Reference cases: Case 150 (Dubai city model), Case 175 (fitness boxing poster)

## Portrait & Photography

Human subjects with emotional resonance and technical precision.

- Camera specs are critical: "35mm film", "85mm f/1.4", "anamorphic lens"
- Lighting setups: "Rembrandt lighting", "butterfly lighting", "split lighting"
- Skin texture: emphasize natural pores, specular highlights, avoid plastic/airbrushed
- Wardrobe and styling details define character
- Environmental portraits: blur the background, keep subject sharp

Reference cases: Case 1 (neon portrait), Case 99 (underwater woman), Case 102 (golden hour street)

## Poster & Illustration

Bold graphic compositions with strong visual hierarchy.

- Symmetry or deliberate asymmetry
- Typography integrated as visual element (not just overlay)
- Rich palettes, often vintage-inspired or limited-color schemes
- Collage and multi-panel layouts for narrative depth
- Hand-drawn, watercolor, or digital illustration aesthetics

Reference cases: Case 3 (Chengdu food map), Case 79 (peacock botanical), Case 174 (NYC across time)

## Character Design

Focus on character consistency, reference sheets, and world-building.

- Three-view (front/side/back) for reference sheets
- Color palettes and expression variations
- Clothing breakdown and equipment details
- Setting/world context integrated into the design
- Parameterized for game/movie character variations

Reference cases: Case 2 (Persona5 reference card), Case 7 (mecha girl), Case 11 (GTA 6 Bangalore)

## UI & Social Media

Interface mockups, screenshots, and social media content.

- Phone/screen frames with realistic UI elements
- Platform-specific aesthetics (TikTok, Instagram, YouTube thumbnails)
- Text integration: headlines, captions, UI labels
- Multi-panel grids and split layouts
- Anachronistic humor (historical figures on social media, etc.)

Reference cases: Case 1 (UI design system), Case 38 (cyberpunk UI), Case 105 (multi-panel grid)

## Comparison & Experimental

Creative experiments that push boundaries.

- Anatomical cross-sections (food, objects, natural specimens)
- Double exposures and surreal compositions
- Historical reimagination
- Data visualization as art
- Style transfers and mixed-media blending

Reference cases: Case 35 (Sam Altman bear selfie), Case 68 (food specimen cross-section)
