FinTech Mobile Banking
Complete redesign of a mobile banking experience for 2M+ users, improving task completion rates by 40%
UI/UX Designer
Creating beautiful, user-centered digital experiences
I design intuitive interfaces for web and mobile applications, focusing on usability, accessibility, and delightful interactions.
Selected Work
Recent projects showcasing my design approach
Wellness Management Platform
Enterprise wellness platform connecting employees with health resources and coaching
E-Learning Platform Redesign
Modernizing an online education platform to improve learner engagement and course completion
Food Delivery App
Streamlined ordering experience reducing checkout time by 60%
Analytics Dashboard
Data visualization dashboard helping teams make informed decisions
Nonprofit Rebrand & Website
Complete brand refresh and website redesign increasing donations by 85%
About Me
I'm a UI/UX designer with 8 years of experience creating digital products that people love to use. Based in San Francisco, I work with startups and established companies to design intuitive, accessible, and beautiful experiences.
My design philosophy is rooted in empathy—understanding users' needs, frustrations, and goals. I believe great design solves real problems while creating moments of delight.
When I'm not designing, you'll find me hiking Bay Area trails, experimenting with film photography, or mentoring junior designers through ADPList.
Skills & Expertise
Design
- UX Research & Testing
- Information Architecture
- Interaction Design
- Visual Design
- Prototyping
- Design Systems
Tools
- Figma
- Adobe Creative Suite
- Sketch
- Framer
- Principle
- InVision
Development
- HTML & CSS
- JavaScript Basics
- Responsive Design
- Accessibility (WCAG)
Recognition
- 🏆 Awwwards Site of the Day (2025)
- 📱 Apple Design Award Finalist (2024)
- ✨ Featured in UX Collective (2023)
My Design Process
How I approach every project
Discover & Research
Understanding the problem space through user interviews, competitive analysis, and stakeholder workshops. I dig deep to uncover user needs and business constraints.
- User interviews
- Competitive analysis
- Heuristic evaluation
- Analytics review
Define & Strategize
Synthesizing research into actionable insights, creating user personas, journey maps, and defining the product strategy and key metrics for success.
- User personas
- Journey mapping
- Information architecture
- Success metrics definition
Design & Prototype
Exploring multiple solutions through sketching, wireframing, and high-fidelity mockups. Creating interactive prototypes to test ideas and gather feedback early.
- Sketching & ideation
- Wireframing
- Visual design
- Interactive prototyping
Test & Iterate
Conducting usability testing with real users, analyzing results, and refining the design based on feedback. Design is never done on the first try.
- Usability testing
- Accessibility audits
- Design iteration
- Stakeholder reviews
Deliver & Support
Collaborating closely with developers during implementation, creating design documentation and style guides, and measuring post-launch performance.
- Developer handoff
- Design system documentation
- QA & design review
- Post-launch monitoring
What Clients Say
"Alex transformed our product from confusing to intuitive. User satisfaction scores jumped 45% after the redesign, and our support tickets dropped significantly. Outstanding work."
"Working with Alex was a dream. They listened carefully to our needs, challenged our assumptions (in the best way), and delivered designs that exceeded our expectations."
"Alex brings both creative vision and analytical rigor. Every design decision was backed by research and testing. The result was a product users actually want to use."
Let's Work Together
I'm currently available for freelance projects and consulting work. Whether you need a full product redesign or want to improve a specific feature, I'd love to hear about your project.
Email: alex@alexrivera.design
Location: San Francisco, CA (Remote-friendly)
Response time: Usually within 24 hours